Presentation is key
Selling a home whether it is a luxury penthouse apartment in a sought after London location or a country cottage in a sleep village in the middle of nowhere can be a tricky business. Even as the market begin to pick up after the credit crunch it is still a buyer market and sellers have to pull out all the stop in order to attract and win over potential buyers. In a bid to outdo the competition more and more home owners are looking to interior designers and freelance illustrator to help them create the perfect balance of furniture, decor and layout.
London sellers are really taking the horse by the bit, not only to entice more viewings but to try and tempt international buyers as well. They are doing this by using interior designers to transforms their homes into luxury pads for specific nationalities.
As it turns out a larger propitiation of investors in London come from India, China, the Middle East and Russia. Harrods Estates work closely with developers and private sellers to help them achieve the perfect look for the international buyers. Not only does this mean an increase in sale price but it can mean multiple sales as some buyers such as the Chinese tend to cluster buy three or four properties in one development, building or area.
Over the years Harrods Estates have built a strong relationship with international buyers and hence they have a very strong grasp on what their needs and wants are. Location, location is now being twined with presentation, presentation.
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